The Primal Desire’s Core Values

The Primal Desire’s Core Values2018-06-05T14:02:38+00:00

In order to better understand us and see how we fit into your life, we wanted to tell you a little bit more about the team.  We, Holley and Raj, decided that to better guide the growth and direction of The Primal Desire we should come up with our Core Values:

1.  FUN

Enjoy and share with others, building people up. Having and sharing: adventure, new experiences, and playfulness.


Focus on whole body wellness for ourselves and others.  Spiritual, emotional, physical and mental.


Perpetual growth and lifelong learning, exploring new experiences and curiosity, striving for information and exploration.


Loving relationships and like-minded people to support and nurture and reciprocate.


To be able to support financial freedom and create abundance in all core values.

So?  Where has this taken us?  Other than this website which allows us to create healthy recipes and connect you, our readers:

  1. Selling safer cosmetics by Beautycounter, and educating people about the hazardous ingredients used in many other beauty products.
  2. Our first recipe ebook!  “I'm Hungry!  What Should I Snack On?”
  3. Promoting positive lifestyle choices through programs such as Primal Play exercise, meal planning through Real Plans, and cooking with the Instant Pot electric pressure cooker all-in-one appliance to make cooking real food faster and easier.
  4. The future…  all kinds of possibilities including more books, courses, retreats, and more.  What are you interested to see us do?
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