The Truth About Cosmetics
The cosmetic industry is massive – it's a multi-billion dollar industry. These are products that we put on our bodies every day, so you would think that they'd be safe, and that some government agency would be looking out for us, right?
Whoa. So what kind of regulations are in place? Is this the case everywhere?
Lead in Your Lipstick? This article talks about how many lipsticks on the market contain heavy metals including lead, and Beautycounter's strict requirements to keep theirs safe.
Why Beautycounter?
So why did we decide to work with Beautycounter and, more importantly, why should you care?
Core Values
Obviously, the statistics above are very disturbing. As we looked into Beautycounter more, we learned that their values are very in-line with ours!
It turns out that Beautycounter has very high safety standards while providing high-quality products, they are pushing for stricter legislation for the industry, and they are promoting education for consumers. Some of the changes they are pushing for include: increasing testing, banning more harmful ingredients, and improving transparency about actual ingredients in products – all allowing people to make informed purchasing decisions. They are “education first, product second.”
In the time that we've been involved with Beautycounter, the United States has more than doubled the number of banned ingredients used in personal products. They still have a long way to do, but things are changing.
Never List
Regardless of what government agencies are doing, Beautycounter is protecting their customers through education, strict safety testing, and their “Never List.” The Never List is a list of over 1,500 chemicals that Beautycounter will never use as ingredients. This includes the 1,400 substances banned by the European Union, as well as additional chemicals that Beautycounter finds to be questionable, or of concern.
What about the products that you trust and expose to your body every day? There is a website/app by EWG, the Environmental Working Group, that lets you look up ratings for products and ingredients for their hazard levels and how well they are understood. Beautycounter is an EWG certified brand! Now go look at the products that you're using…
Quality Safer Options
Not only is it an ethical company looking to improve the education and safety of the cosmetics world, Beautycounter also has high-quality personal products.
They really do have products for everyone! Whether you have sensitive skin, dry patches, acne, or “normal” skin, Beautycounter offers oils, lotions, serums and more tools to optimize the health of your skin. And sunscreen safe for the whole family!
From hair-care, to charcoal masks, makeup, lotions, eye creams (a must!), and soaps, these clean options perform beautifully.
Check out their site for everything currently available (there are constantly new products, colors, and bundles). Or take a look at some of our favorites:
To demonstrate how committed the company is to delivering high-quality products that are safe, as well as being totally transparent, you can read about a recent example of a voluntary recall that Beautycounter issued. If only every company was as thorough and honest with us!
Beautycounter is so confident that you will enjoy your purchases that they have a 60-DAY MONEY-BACK REFUND POLICY! So you can try anything risk-free to make sure that you really love it! For all the details, read about them here.
Host a Social – Get FREE Stuff!
By having a fun, casual get-together with some friends to get exposure to some of the products, learn more about Beautycounter, and ask questions, you may be eligible to receive free or discounted stuff (minimum orders from your group determine your gifts). Don't worry, these socials can be done in-person, online, via Skype, on Facebook, etc.
Join The Primal Desire's Beautycounter Facebook Group
Can't make it to one of our Beautycounter information/sample parties in person? (That sucks, 'cause they're a lot of fun!) Join our Facebook group.
We share lots of information, limited-time discounts, contests, and highly entertaining videos. Join the discussion, ask questions, and share your own discoveries (Did you know that you can use the kid's body wash to clean your makeup brushes?). We'll also tell you when there is a “sale NOW!” – You wouldn't believe how quickly they sell out.
Joining this group may result in uncontrollable giggles or laughing out loud.
Band of Beauty Membership
There is a member program called “Band of Beauty” that is well worth joining. Your membership gets you product credits on every order, free shipping (minimum purchase needed), complimentary GIFTS, and exclusive offers for members which are invaluable with new releases! Join now!
Join Our Team as a Consultant.
Passionate about improving peoples' lives and health? Motivated and looking for a way to make some cash by promoting products that you already love and recommend? Have any questions? Join our fun positive team as a Beautycounter consultant today! Contact Holley today!
