Is OptinMonster Good for Food Bloggers?

Is OptinMonster good for food bloggers?

Everyone knows that OptinMonster is a powerful tool, but is it good for food bloggers? And is OptinMonster worth the cost?

I say… Hell yes!

But you should have a plan to make it worth it. I’ll talk more about this below.

We review some of the key features that make OptinMonster lead generator great for food bloggers.

What is OptinMonster?

OptinMonster is arguably the best lead generation software available.

Dumbed down, OptinMonster is a pop-up plugin for websites.

They have multiple campaign styles, each fully customizable. You can see the top banner on this page which is way smoother than our last one. And you’ll see a couple more before we’re done….

Who is OptinMonster Good For?

OptinMonster is a great solution for anyone who wants to grow their email list, improve website conversions, and reduce cart abandonment.

If you do or don’t have programming abilities, this will work for you. It’s easy. And fast.

OptinMonster has lots of options that will give you new ideas on connecting with your tribe. Which I would argue is the most important thing.

What Features Make OptinMonster Good for Food Bloggers?

The top features that I was looking for when researching pop-up plugins were: esthetics/customization, ease of use, loading speed, list growth and decreased bounce rate, mobile-friendly, useful analytics, and A/B testing.

There are a ton, but I’m going to focus on some of my favorites in this OptinMonter review for bloggers. Let’s get started!

It’s Fast and Light

Food blogs are beautiful. Yours is, right? Lots of beautiful food photos to get visitors drooling all over their screen, amiright?

Food blogs are graphics-heavy, and generally a little slower to load as a result. And we know that Google requires you to be fast to be on the first page of search results.

Duh-du-du-duuuuh! OptinMonster is good for food bloggers because it is fast and lightweight. They have no negative impact on your load time!

The information is hosted on their own servers, so it’s like when you embed a YouTube video on your site: it’s powered by their fast computers!

Speaking of YouTube, you can embed videos in your pop-ups!

Lower Bounce Rates

Bounce rates. What an insult.

Google actually sends somebody to your site for one of your favorite recipes – OK, it’s rarely one of your favorites…. They glance at the photos, and *POOF!* They’re gone.

They didn’t have a chance to see any of your best stuff. And they definitely didn’t take a second to fall in love with you.

A well-timed pop-up, or my favorite: an EXIT-INTENT pop-up makes them stop for just a second to consider interaction, checking out your star recipe, or even subscribing to your email list!

Think about all the potential that comes with that!

We saw out bounce rate come down immediately when we installed OptinMonster. Time on-site also improved!

Send Visitors to Timely Content

Someone came to your site because of your uber-popular Instant Pot Butter Chicken recipe (it IS really good!). They’re about to bounce when you hit them with a pop-up about cooking a whole turkey in under 30 minutes.

It’s almost Christmas, so they think “WHOA! Is that even possible? (It is.) I could really use that time..!”

And now they’re your biggest fan!

Looks Awesome on Mobile!

None of these features matter if it doesn’t rock on cell phones. Most of your traffic is from mobile devices, right?

OptinMonster does not disappoint:

Not only are OptinMonster pop-ups mobile responsive, but they also have mobile-optimized campaigns that look that much better!

Attractive Design

I love the flexibility in the appearance of OptinMonster’s many campaign styles. Customize them if you want, but their templates are great!

If you’re like me, though, you will end up playing with the layouts way longer than you need to.

All just to see what you can do compared to the cheap banner plugin you bought earlier in the year that let you down when it didn’t work with your theme… Take it from me: It’s better!

Works Anywhere!

That reminds me, OptinMonster will work on nearly any website platform and it’s unlikely that your theme will interfere with it.

WordPress, Drupal, Joomla, Shopify, Magento, BigCommerce, and basically any HTML website.

The only requirement is the ability to add some custom JavaScript to the body of your pages. (No coding skills required.)

A/B Testing and Analytics

I’ve never used any A/B testing… until now.

I used to think, who the hell has time to build a second version of anything just to see which one works better? Not this guy!

OptinMonster’s A/B testing feature is a snap. After saving a campaign, hit the A/B button which makes a copy to be used as the alternate version. Change the color, image, or copy and save it. Activate them. Done.

And soon you’ll be able to see via the easy to use analytics which version is converting better. Deactivate the weakling, and you’re good to go.

…Unless you want to make another variant to test….

And Tons More…

That is just a sampling of features that make OptinMonster great for food bloggers!

Here is a list of a bunch of other powerful options (still not exhaustive):

My Planning for OptinMonster

After exploring the OptinMonster website, a bunch of reviews, and some comparisons, it was clear that going with anything else would be a waste of money.

It was also obvious that we needed a strategy to use OptinMonster on our holistic wellness and healthy recipe blog in a way that could grow our business – not just look pretty and be fun to play with.

Thankfully we have ideas to utilize with affiliate content, growing our email list (which we also have plans to utilize better), and to direct traffic to posts that we think people will fall in love with.

Basically, the intention is to better connect with our audience and increase revenue. Just like everything else, LOL. You tell me: is OptinMonster worth the price?

And with those intentions in mind, how could we not get OptinMonster?!